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Katie Price has been noticeably demure in recent times, but today she let her alter ego Jordan out to play.
The model stripped down to her underwear to promote her new lingerie range for George at Asda at The Worx in London.
Despite her skimpy attire, she managed to avoid any embarrassing slip-ups - last month she had a wardrobe malfunction which saw her spill out of her top while copies of her third autobiography Jordan: Pushed To The Limit.
Today she was later joined by some of her biggest admirers after putting the call out for everyday women to join help join her the event.
She said: "I decided that I wanted girls from my fan club to model [the range] with me in front of the press so I got them to write in and then I chose six girls."
While the 29-year-old's cleavage appeared more than generous in her black lace trimmed bra, she recently underwent a breast reduction during a visit to LA in December.
Still, Katie, who has three children, Harvey, 5, Junior, two, and Princess Tiaamii, nine months, plans to go back for yet another cosmetic procedure on her breasts to have them made even smaller.
Meanwhile, the star last week helped husband Peter Andre ring in his 35th birthday.
She told OK! magazine: "I had planned to go to Paris for the night. Well, what a nightmare - the M25 was blocked so we missed the Eurostar."
But she still spoilt the former pop idol, revealing: "I bought him a white baby grand piano among other things, which he loved!"
Katie Price is known for her bubbly personality, but fans got more than they bargained for at a book signing event in London today.
The glamour model otherwise known as Jordan had a wardrobe malfunction when she spilled out of her top as she sign copies of her third autobiography Jordan: Pushed To The Limit.
The embarrassing spill-over, witnessed by hundreds of fans, took place at Waterstone's in London's Piccadilly.
After her breast reduction operation in LA before Christmas, Katie has been cultivating a more natural, classy image.
But it appears her attempt to turn over a new leaf may have just been a publicity stunt after Katie turned up at her book launch dressed as a vampy superhero.
Katie stunned her fans at Waterstone's flagship store in Piccadilly as she strode in wearing white hotpants, a sequinned corset, white cape and Wonder Woman-style PVC legwarmers and matching cuffs.
The Brighton-born celebrity's new biography follows her best-selling tomes Being Jordan and Jordan: A Whole New World.
Her latest book includes her post-natal depression following the birth of son Junior in 2005, her miscarriage, the birth of her daughter Princess Tiáamii and her husband Peter Andre's battle with meningitis.
As well as writing autobiographical updates on her life, Katie has also written a series of novels and children's stories.
Katie's novels Angel and Crystal were best-sellers, while her kid's story Katie Price's Perfect Ponies: My Pony Care Book was a success with younger fans last year.